Privacy Policy.

1. Who we are

Principal AM Ltd ("Principal AM", "we", "us", "our") is an international commodities consultancy with offices in the United Arab Emirates, the United Kingdom and South Africa. We are the data controller for personal information processed via this website and through our client engagements.

Principal AM Ltd is a company registered in England and Wales under company number 17223270, with its registered office at Harvest House, Leaside Road, London E5 9LU, United Kingdom.

2. Information we collect

We collect information that you provide directly to us, including:

• Name, email address and company details submitted via enquiry forms.
• Correspondence sent to info@principalamltd.com.
• KYC / AML documentation when engaging in transactional work.
• Technical data such as IP address, browser type and pages visited.

3. How we use your information

• To respond to enquiries and provide consultancy services.
• To comply with legal, regulatory and KYC/AML obligations.
• To improve our website and communications.
• To protect the rights, property and safety of Principal AM and our clients.

4. Legal basis (UK/EU)

Where the UK GDPR or EU GDPR applies, we process personal data on the basis of your consent, the performance of a contract, our legitimate business interests or to comply with a legal obligation.

5. Sharing of information

We do not sell personal data. We may share information with trusted service providers, legal and financial advisors, regulators and counterparties where necessary to perform our services or comply with the law.

6. International transfers

Given our cross-border operations, personal data may be transferred between the UAE, the UK, South Africa and other jurisdictions in which we or our partners operate. We rely on appropriate safeguards such as standard contractual clauses where required.

7. Data retention

We retain personal data only for as long as necessary to fulfil the purposes described in this policy and to meet legal, accounting or reporting requirements.

8. Your rights

Depending on your jurisdiction, you may have the right to access, correct, delete or restrict the processing of your personal data, and to lodge a complaint with a supervisory authority. To exercise these rights, contact us at info@principalamltd.com.

9. Cookies

This website uses only essential cookies necessary for the site to function. We do not use third-party advertising or tracking cookies. See our Cookie Policy for details.

10. Changes

We may update this policy from time to time. The "Last updated" date at the top of this page indicates when it was last revised.

11. Contact

Questions about this Privacy Policy can be sent to info@principalamltd.com.